Wausau Wire Footprint Media Landscape
Regional sections · as of September 19, 2026
Marathon County has the deepest local news bench in the eight-county Wausau Wire footprint: the nonprofit Wausau Pilot & Review (launched March 2017), two Wausau television newsrooms (Gray Media's WSAW, on the air since 1954, and Allen Media Broadcasting's WAOW, since 1965), Midwest Communications' WSAU (the company is headquartered on Grand Avenue in Wausau), Civic Media's WXCO, Wisconsin Public Radio's Wausau bureau (WHRM 90.9 carries WPR News), and the MMC weekly The City Pages. The four USA TODAY Network (Gannett) dailies, the Wausau Daily Herald, Stevens Point Journal, Marshfield News-Herald and Wisconsin Rapids Tribune, are the region's largest legacy footprint but were not read this session. The edge counties are served by family and regional weeklies (TP Printing's four papers on centralwinews.com, MMC's Creative Circle weeklies, NEW Media in Shawano, the Antigo Daily Journal), by local radio newsrooms (Central Wisconsin Broadcasting in Neillsville and Marshfield, Results Broadcasting in Shawano, WIGM in Medford), and by Northland Television's WJFW from Rhinelander. Licensee facts reuse the FCC records already sealed in bulk-broadcast.json.
- Claims
- 70
- Verified
- 67
- Flagged
- 3
- Citations
- 43
Flagged in this section 3
The source was re-fetched and states no value for these. They sit at the top, not the bottom, because a gap a reader cannot find is a gap we hid.
The City Pages owner is not stated on the outlet's own site; Wikipedia's list names an individual, and the roster files it as MMC-owned.
shawanoleader.com no longer belongs to the newspaper: all 2,990 sitemap URLs were sponsored SEO posts at probe. Wikipedia's list still names Capital Newspapers/Lee Enterprises as the Leader's owner, which conflicts with the live NEW Media footer.
No Hmong-community news outlet with an online archive was found in the footprint; the Hmong American Center site posts events and staff pages only and wnrb.org did not resolve at probe.
Everything else 67
1 of these was corrected against the source during verification and is marked.
Wausau Pilot & Review describes itself as an independent, 501(c)(3) nonprofit newsroom serving central Wisconsin.
is an independent, 501c3 nonprofit newsroom devoted to hard-hitting journalism that serves the people of central Wisconsin.
Wausau Pilot & Review launched in March 2017.
contributed financially to Wausau Pilot & Review since its launch in March 2017.
Wausau Pilot & Review received its first major gift, $50,000 from the White Family Foundation, in February 2017.
In February 2017, Wausau Pilot & Review received its first major gift of $50,000 from the White Family Foundation.
Wausau Pilot & Review is digital only: it distributes original content through its website and social media, and does not endorse candidates or publish unsigned institutional editorials.
We generate original content that is distributed through our website and social media.
Wausau Pilot & Review is a member of LION Publishers, the Wisconsin Newspaper Association and the Institute for Nonprofit News.
a proud member of the Local Independent Online News (LION) national publishing group, the Wisconsin Newspaper Association and the Institute for Nonprofit News (INN).
Wausau Pilot & Review's office is at 235 Forest St. #117, Wausau.
Our office is located at 235 Forest St. #117, Wausau WI 54402.
The Wausau Pilot & Review site offers a language menu with English, Hmong, Spanish and Vietnamese.
English English Hmong Spanish Vietnamese
Wausau Pilot & Review's sitemap index holds 51 post sitemaps (about 51,000 URLs) reaching back to January 2017.
https://wausaupilotandreview.com/post-sitemap51.xml
WSAW-TV (digital channel 7) is licensed to Wausau; the licensee is Gray Television Licensee, LLC.
|WSAW-TV |- |DTV |7 |ND |- |- |- |LIC |WAUSAU |WI ... GRAY TELEVISION LICENSEE, LLC
WSAW describes itself as a Gray Local Media station, and Gray Media lists WSAW as its station for the Wausau-Rhinelander market.
Wausau-Rhinelander, WI WSAW
WSAW-TV first went on the air on October 24, 1954, originally as WSAU-TV (call sign used 1954 to 1981).
First air date October 24, 1954 ( 1954-10-24 ) Former call signs WSAU-TV (1954
WSAW's subchannels carry CBS (7.1), MyNetworkTV/MeTV (7.2), Fox as 'Fox WZAW' (7.3) and The CW (7.4).
7.1: CBS 7.2: MyNetworkTV / MeTV 7.3 : Fox 7.4: CW+
WZAW-LD (low-power channel 33, Wausau) is also licensed to Gray Television Licensee, LLC.
|WZAW-LD |- |LPD |33 |DA |- |- |- |LIC |WAUSAU |WI ... GRAY TELEVISION LICENSEE, LLC
WAOW (digital channel 9) is licensed to Wausau; the licensee is Wausau TV License Company, LLC.
|WAOW |- |DTV |9 |ND |- |2 |- |LIC |WAUSAU |WI ... WAUSAU TV LICENSE COMPANY, LLC
The WAOW website footer names Allen Media Broadcasting at 1908 Grand Ave, Wausau.
Allen Media Broadcasting , 1908 Grand Ave, Wausau, WI
WAOW first went on the air on May 7, 1965, and is the ABC affiliate on channel 9.1.
Affiliations 9.1: ABC for others, see § Subchannels Ownership Owner Allen Media Group (Wausau TV License Company, LLC ) History First air date May 7, 1965
WSAU (550 kHz AM, Wausau) is licensed to WRIG, Inc.; WSAU-FM (99.9 MHz) is licensed to Rudolph, WI, also to WRIG, Inc.
|WSAU |550 kHz |AM | |DAY |Daytime |B |- |LIC |WAUSAU |WI ... WRIG, INC.
WSAU is heard on 550 AM in Wausau, 95.1 FM in Wausau and 99.9 FM Stevens Point.
Listen 550 AM in Wausau, WI 95.1 FM in Wausau, WI 99.9 FM Stevens Point, WI
WSAU's format is talk radio with Fox News Radio as its network; it first aired August 8, 1948.
Programming Format Talk Radio Network Fox News Radio
Midwest Communications, Inc., owner of WSAU, is headquartered at 904 Grand Ave., Wausau, and describes itself as a family-owned company with 81 radio stations serving nine states since 1958.
a family-owned multimedia company with 81 radio stations and 75 brands
WRIG, Inc. holds licenses for WSAU, WRIG (1390 AM, Schofield), WIFC (95.5 FM), WDEZ (101.9 FM) and WOZZ (94.7 FM, Mosinee) in Marathon County, plus WSAU-FM.
|WIFC |95.5 MHz |FM |238 |ND |H |C |- |LIC |WAUSAU |WI ... WRIG, INC.
Wisconsin Public Radio traces its origin to UW's 9XM, which as WHA began broadcasting to the public in 1917.
The station, which became WHA, began broadcasting information to the public in 1917
WPR runs news bureaus in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior, and says its 39 stations reach about 330,000 listeners a week.
Our 39 stations reach approximately 330,000 Wisconsin listeners every week.
In Wausau, WHRM 90.9 FM carries the WPR News network and WLBL 91.9 FM carries WPR Music.
"title":"WHRM FM 90.9"
WHRM-FM, WLBL-FM, WLBL (930 AM, Auburndale) and WHRM-TV (channel 24, Wausau) are licensed to the State of Wisconsin Educational Communications Board.
|WHRM |90.9 MHz |FM |215 |ND |H |C0 |- |LIC |WAUSAU |WI ... STATE OF WISCONSIN - EDUCATIONAL COMMUNICATIONS BOARD
98.9 WXCO is Civic Media's Wausau station, on 98.9 FM and 1230 AM, with studios at 301 North 3rd St, Wausau.
Listen Live on the Radio 98.9 FM or 1230 AM
Civic Media, Inc. is the licensee of WXCO (1230 AM, Wausau), WFHR (1320 AM, Wisconsin Rapids), WIRI (105.5 FM, Nekoosa) and translators W255DN (98.9, Wausau) and W248DE (97.5, Wisconsin Rapids).
|WXCO |1230 kHz |AM | |DAY |Daytime |C |- |LIC |WAUSAU |WI ... CIVIC MEDIA, INC.
The City Pages, a Wausau paper, describes itself as online daily and weekly in print.
Your local news: online daily, weekly in print!
The City Pages footer lists Antigo Times, Hub City Times, Merrill Foto News, Stevens Point Gazette and Wausau Times as "our other local newspapers"; The City Pages site is powered by Creative Circle Media Solutions.
Our other local newspapers Antigo Times Hub City Times Merrill Foto News Stevens Point Gazette Wausau Times © Copyright 2026 The City Pages
Hub City Times (Marshfield), Merrill Foto News, Tomahawk Leader, Antigo Times and Wisconsin Rapids City Times all run on Creative Circle Media Solutions, and each footer lists some of the others under "Our other local newspapers". Wikipedia lists Hub City Times under Multi Media Channels, LLC (MMC).
Wisconsin Rapids City Times © Copyright 2026 Hub City Times Powered by Creative Circle Media Solutions
The Tomahawk Leader's footer lists Antigo Times, Merrill Foto News, Northwoods Star Journal and Wausau Times as sister papers. Wikipedia's list calls it independent, which the live footer contradicts.
Our other local newspapers Antigo Times Merrill Foto News Northwoods Star Journal Wausau Times © Copyright 2026 Tomahawk Leader
Wikipedia's list names USA Today Co. as owner of Merrill Foto News, but the paper's own site runs on Creative Circle and cross-lists MMC sister papers.
© Copyright 2026 Merrill Foto News Powered by Creative Circle Media Solutions
stevenspoint.news, the Stevens Point Gazette domain, now redirects to waupacanow.com, a Multimedia Channels (MMC) site whose /stevens-point/ section carries Stevens Point stories.
Stevens Point - Waupaca County Post
centralwinews.com hosts five papers: The Record-Review (Athens, Edgar, Marathon, Stratford), the Tribune-Phonograph (Abbotsford, Colby, Dorchester, Unity, Curtiss, Milan), the Tribune Record Gleaner (Loyal, Spencer, Greenwood, Granton), The Star News (Medford) and the Courier Sentinel.
Subscribe to “Courier Sentinel” Subscribe to “TRG” Subscribe to “Record Review” Subscribe to “Star News” Subscribe to “Tribune Phonograph”
The Tribune-Phonograph and The Record-Review were bought by their current owning family in 1971, which started the Central Wisconsin Shopper in 1981.
The Tribune-Phonograph and The Record Review were purchased by J.A. and Carol O’Leary in 1971.
The Tribune Record Gleaner was formed in 1969 by combining the Loyal Tribune, the Spencer Record and the Greenwood Gleaner (serving the area since 1894), and was bought by the centralwinews.com publisher in 2011.
In 1969 Bob and Florence Berglund combined the Loyal Tribune, the Spencer Record and the Greenwood Gleaner to form the TRG, serving the area since 1894.
The first newspaper in Taylor County, the Taylor County News, was published March 31, 1875; the Star News traces its history to it.
was published on March 31, 1875 by the two Ogden brothers.
Wikipedia's newspaper list names TP Printing as owner of the Tribune-Phonograph, The Record Review and the Star News.
The Tribune-Phonograph Abbotsford TP Printing
The centralwinews.com sitemap froze in December 2020, so the four footprint papers are crawled through /news-source/{paper}/page/N/ listings.
<lastmod>2020-12-18T15:00:04-06:00</lastmod>
The Point/Plover Metro Wire was founded in November 2017.
The Point/Plover Metro Wire was founded in November of 2017.
The Point/Plover Metro Wire sells digital subscriptions at $7.99 a month or $85 a year.
Digital subscriptions cost $7.99 a month or $85 a year .
NEW Media Inc. publishes Shawano-area news at newmedia-wi.com from 1464 E. Green Bay St., Shawano. The internal roster identifies it as the home of the Shawano Leader and the Wittenberg Enterprise & Birnamwood News (unverified).
© Copyright NEW Media Inc. All Rights Reserved. 1464 E. Green Bay St., Shawano, WI 54166
The Antigo Daily Journal publishes from 612 Superior Street, Antigo, on the BLOX (TownNews) platform.
© Copyright 2026 Antigo Daily Journal 612 Superior Street, Antigo, WI
Wikipedia's newspaper list names Adams Publishing Group as owner of the Antigo Daily Journal; the newsletter sender domain on the outlet site (adamspg-email.com) is consistent with that.
Antigo Daily Journal Antigo Adams Publishing Group
Central Wisconsin Broadcasting (Neillsville) runs 107.5 WCCN, 92.7 WPKG and 1370 WCCN, and calls itself family-owned radio serving all of central Wisconsin.
Family owned radio stations serving all of Central Wisconsin
Central Wisconsin Broadcasting's studios are in the Wisconsin Pavilion from the 1964-1965 New York World's Fair.
Our studios are located in the building that represented the State of Wisconsin at the 1964-1965 New York World's Fair, known as the Wisconsin Pavilion.
Central Wisconsin Broadcasting, Inc. holds FCC licenses for WCCN (1370 AM), WCCN-FM (107.5), WPKG (92.7), WDLB (1450 AM, Marshfield) and WOSQ (92.3, Spencer).
|WCCN |1370 kHz |AM | |DAY |Daytime |D |B |LIC |NEILLSVILLE |WI ... CENTRAL WISCONSIN BROADCASTING, INC.
WDLB (1450 AM / 98.7 FM, Marshfield) is a Central Wisconsin Broadcasting station with its own news, obituary and community pages.
Central Wisconsin Broadcasting Inc. Copyright © 2026. All Rights Reserved.
The Clark County Press site went dormant; its newest RSS item at the roster probe was dated January 10, 2024.
Wed, 10 Jan 2024 17:36:25 +0000
TCH Daily News is the Shawano County newsroom of Results Broadcasting (WTCH 960 AM and sister stations).
© Copyright 2026, TCH Daily News by Results Broadcasting.
Results Broadcasting Inc. holds licenses for WTCH (960 AM, Shawano), WOWN (99.3 FM, Shawano), WATK (900 AM, Antigo) and WACD (106.1 FM, Antigo).
|WTCH |960 kHz |AM | |DAY |Daytime |B |- |LIC |SHAWANO |WI ... RESULTS BROADCASTING INC.
K99 WKEB (99.3 FM) and WIGM (1490 AM) serve Medford; both are licensed to WIGM, Incorporated/WIGM, Inc.
|WKEB |99.3 MHz |FM |257 |ND | |C3 |- |LIC |MEDFORD |WI ... WIGM, INCORPORATED
Bluejay 96.3 FM / 730 AM brands itself as Merrill's hometown voice; WJMT (730 AM) and translator W242CZ (96.3) are licensed to Sunrise Broadcasting LLC.
|WJMT |730 kHz |AM | |DAY |Daytime |D |B |LIC |MERRILL |WI ... SUNRISE BROADCASTING LLC.
WJFW-TV (Newswatch 12, Rhinelander) is owned by Northland Television, LLC and covers the Lincoln and Langlade edge.
© Copyright 2026 Northland Television, LLC
WNRB-LP (93.3 FM, Wausau), the footprint's one Hmong-community station, is licensed to the Wausau Area Hmong Mutual Association.
|WNRB-LP |93.3 MHz |FL |227 |ND | |LP1 |- |LIC |WAUSAU |WI ... WAUSAU AREA HMONG MUTUAL ASSOCIATION
The Wausau Daily Herald traces its roots to the Torch of Liberty (1875) and became the Wausau Daily Record-Herald in 1907.
The paper traces its roots to a paper established as the Torch of Liberty in 1875.
Wikipedia lists the Wausau Daily Herald's owner as USA Today Co. (Gannett's USA TODAY Network).
The Daily Herald is owned by the USA Today Co.
Gannett announced the closure of the Wausau Daily Herald's Wausau printing plant in 2017 and announced the sale of its Scott Street offices in August 2021.
In 2017 Gannett announced the closure of the newspaper's printing plant in Wausau
The Wausau Daily Herald was a 1985 Pulitzer Prize finalist for Explanatory Journalism for a special section on Wausau's Hmong refugee community.
The Wausau Daily Herald was a 1985 finalist for the Pulitzer Prize for Explanatory Journalism
The Stevens Point Journal was founded in 1853 as the Wisconsin Lumberman, renamed in 1872, sold to Thomson in 1997 and to Gannett in 2000.
The Stevens Point Journal was founded in 1853 as the Wisconsin Lumberman . It was renamed the Stevens Point Journal in 1872.
Wikipedia's list names USA Today Co. as owner of the Marshfield News-Herald and the Wisconsin Rapids Daily Tribune as well as the Wausau and Stevens Point dailies.
Marshfield News-Herald Marshfield USA Today Co.
Withheld here: this claim names AI crawler products. The sealed corpus holds it in full, and the citation below leads to the source line.
The Pointer, UW-Stevens Point's student newspaper, returned HTTP 403 to WausauWireBot on its home page and robots.txt at probe.
Something's Wrong Here
WTPX-TV (channel 19, Antigo) is licensed to ION Television License, LLC; WMEI (channel 31, Shawano) is licensed to WMEI-TV Limited Partnership.
|WTPX-TV |- |DTV |19 |DA |- |2 |- |LIC |ANTIGO |WI ... ION TELEVISION LICENSE, LLC
Muzzy Broadcast Group, LLC holds licenses for WSPT (97.9 FM) and WPCN (1010 AM) in Stevens Point; the group's web presence carries no local news archive.
|WSPT |97.9 MHz |FM |250 |ND | |C1 |- |LIC |STEVENS POINT |WI ... MUZZY BROADCAST GROUP, LLC
The FCC records sealed for the footprint list 95 currently licensed broadcast facilities (FM, FM translator, low-power FM, AM, TV and low-power TV) with a community of license inside the eight counties.
|WHJL |88.1 MHz |FM |201 |DA | |C1 |- |LIC |MERRILL |WI ... WRVM, INC.
Wausau Wire's news roster counts 28 active publisher plans, 2 parked and 20 excluded across the eight counties.
28 active plans, 2 parked, 20 excluded.
Sources 43
- 98.9 WXCO home page
wxco.fm · outlet site · read September 19, 2026
- About Us, Central Wisconsin News (centralwinews.com)
centralwinews.com · outlet site · read September 19, 2026
- About Us, Point/Plover Metro Wire
spmetrowire.com · outlet site · read September 19, 2026
- About WPR, Wisconsin Public Radio
wpr.org · outlet site · read September 19, 2026
- About, Central Wisconsin Broadcasting
cwbradio.com · outlet site · read September 19, 2026
- About, The City Pages
thecitypages.com · outlet site · read September 19, 2026
- About, Wausau Pilot & Review
wausaupilotandreview.com · outlet site · read September 19, 2026
- An internal newsroom record (withheld)
· internal roster · published 2026-09-19 · read September 19, 2026
- Antigo Daily Journal home page
antigojournal.com · outlet site · read September 19, 2026
- Antigo Times home page
antigotimes.com · outlet site · read September 19, 2026
- Central Wisconsin Broadcasting home page
cwbradio.com · outlet site · read September 19, 2026
- FCC AM Query, Wisconsin stations (LMS/CDBS)
transition.fcc.gov · fcc · read September 19, 2026
- FCC FM Query, Wisconsin stations (LMS/CDBS)
transition.fcc.gov · fcc · read September 19, 2026
- FCC TV Query, Wisconsin stations (LMS/CDBS)
transition.fcc.gov · fcc · read September 19, 2026
- Find Your Station, Wisconsin Public Radio
wpr.org · outlet site · read September 19, 2026
- Funding Sources, Wausau Pilot & Review
wausaupilotandreview.com · outlet site · read September 19, 2026
- Gray Media, Markets
graymedia.com · owner site · read September 19, 2026
- Hub City Times home page
hubcitytimes.com · outlet site · read September 19, 2026
- K99 WKEB / WIGM home page
k99wigm.com · outlet site · read September 19, 2026
- List of newspapers in Wisconsin, Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
- Merrill Foto News home page
merrillfotonews.com · outlet site · read September 19, 2026
- Midwest Communications, Inc. home page
mwcradio.com · owner site · read September 19, 2026
- NEW Media Inc. home page
newmedia-wi.com · outlet site · read September 19, 2026
- robots.txt, wausaudailyherald.com
wausaudailyherald.com · outlet site · read September 19, 2026
- RSS feed, Clark County Press
clarkcopress.com · outlet site · read September 19, 2026
- Sitemap index, centralwinews.com
centralwinews.com · outlet site · read September 19, 2026
- Sitemap index, Wausau Pilot & Review
wausaupilotandreview.com · outlet site · read September 19, 2026
- Stevens Point Journal, Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
- Stevens Point section, Waupaca County Post (waupacanow.com)
waupacanow.com · outlet site · read September 19, 2026
- TCH Daily News home page
tchdailynews.com · outlet site · read September 19, 2026
- The City Pages home page
thecitypages.com · outlet site · read September 19, 2026
- The Pointer home page (HTTP 403 response)
thepointeruwsp.com · outlet site · read September 19, 2026
- Tomahawk Leader home page
tomahawkleader.com · outlet site · read September 19, 2026
- WAOW home page
waow.com · outlet site · read September 19, 2026
- WAOW, Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
- Wausau Daily Herald, Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
- WDLB home page
wdlbam.com · outlet site · read September 19, 2026
- Wisconsin Rapids City Times home page
wrcitytimes.com · outlet site · read September 19, 2026
- WJFW-TV home page
wjfw.com · outlet site · read September 19, 2026
- WSAU (AM), Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
- WSAU home page
wsau.com · outlet site · read September 19, 2026
- WSAW NewsChannel 7 home page
wsaw.com · outlet site · read September 19, 2026
- WSAW-TV, Wikipedia
en.wikipedia.org · encyclopedia · read September 19, 2026
This section, sealed
Its content hash, part of the chain that covers all 151 sections. Change one claim and this number changes.
6d62a08c5e658fb31ff3f496e8135a99ee4ecb1b04fa89fb19f4f736dbafd10c